UNLOCK PLANT POWER WITH THE SMART BRIIV AIR FILTER

The Briiv Air Filter is all about creating healthy and happy environments in a home. It works to remove pollutants from your home. Good air quality means better sleep, higher energy levels and improved cognitive function. I could do with more of all 3 in my life please! Better sleep equals higher energy levels for juggling family life and enriched brain power to remember our son’s ever changing schedule at school, birthdays, blog post deadlines, wedding anniversaries etc etc! It’s a very attractive proposition.

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What causes air pollutants?

Pollutants don’t just come from traffic and factories. Tiny particles and harmful gases are released into our homes every time we cook a meal, or light scented candles to remove the smell of what we’ve just rustled up after a hard day at the office. Our family favourite at the moment is cooking salmon and vegetables; simple and quick, delicious but incredibly smelly! We use cleaning products to clean up after our beloved little ones meals that end up on the rug in the back room and pollutants are present even when we play with our pets; Louis our 13 year old cat is a bona fide lap cat and we love him for it. Briiv helps to remove these pollutants so we can enjoy life to its fullest.

Commitment to circular design

Briiv’s concept to design is what has really grabbed my imagination. They have a commitment to what is known as a ‘circular design process’. It’s an actual thing. Google it and read up on circular design products. It’s a refreshing approach to designing and producing products which Briiv also explain in a blog post here https://www.briiv.co.uk/blogs/news/embracing-the-circular-economy-the-briiv-story-so-far?_pos=1&_sid=920c4cd0e&_ss=r  . Simply put, circular design is where products are designed with the end of the product's life in mind.

Super low maintenance

With one simple setup, Briiv is zero maintenance – no watering required - making it the most sustainable filter on the planet. When you’re done with the filter it can be thrown in the garden or compost to become part of the earth again – how cool is that?! A sustainable air filter that is good for the environment from design to manufacture.

Briiv utilises a combination of natural, non plastic filters which have been proven to mop up all manner of airborne pollutants. The green material is an ethically harvested inorganic material called Reindeer Moss, renowned for its innate ability to trap particulate matter in its structure. This layer will comfortably capture pollen and other allergens.

The middle layer is taken from waste coconut product and repurposed into a fantastic coir filtration fibre. This dense mesh targets even smaller particles like bacteria and mould.

Working in the core of the machine is the bespoke Silk Matrixfilter. Combining Activated Carbon bonded with a fine silk based protein web, this can trap the smallest of particles like harmful fine dust and large viruses as well as mop up unpleasant smells and other VOC’s. The raw silk is Ahimsa or ‘Peace Silk’ sourced from sustainably and humanely harvested moth cocoons.

Best looking filter around - bar none

Designed to improve your environment, Briiv is functional and looks great anywhere, bringing natural style to your home or office. Briiv blends beautifully into your interior and sits perfectly alongside plants or displayed as a centrepiece. Somehow Briiv have managed to package together a filter that looks aesthetically cool and pleasing on the eye. The best way I can describe it is if you have watched karate kid (that’s the 80’s kid in me) Mr Miagi prunes a beautifully cultivated bonsai tree with nail scissors. It’s like if a bonsai tree was planted in Scandinavia and then ikea bottled it up in a shiny glass dome. It’s sophisticated, calming, peaceful, efficient and is as powerful as 3,043 medium size houseplants. That’s right 1 Briiv is the equivalent of 3,043 medium size houseplants - but without watering and maintaining them (if your house can hold that many houseplants that is).  It’s at home as the centrepiece on my dining table when I’ve got the Friday afternoon school mum crew round for end of school week drinks, to when I am having a get fit moment on the Pelaton and I’m cycling like mad to Queen’s don’t stop me now and the air filter is keeping the air in the back room fresh by filtering out all the sweaty and smelly bi products of my workout.

Briiv efficiency

Briiv will effectively improve the air quality in a 36m² (387ft²) living space in just one hour. So you don’t need it on constantly if you don’t want to! Ultimately this amazing little filter has been a game changer in our house, the hubby suffers from hayfever (it seems like all year round he’s mentioning hayfever!) and the little one brings back all kinds of germs from school. Having a filter that purifies the air and does it naturally and sustainably can only be a win win.